About Us

About Yummy You!

"Yummy You! by Twinkie Chan" began back in 2005 when Twinkie Chan couldn’t find the fun, quirky scarves she wanted in stores, so she went home and crocheted them herself. On a whim, she cooked up her own website, www.TwinkieChan.com, to sell her uniquely food-themed designs, and they sold out in less than a week. In 2009, she launched "Yummy You!" as a licensed brand in order to make her signature designs more accessible to more awesome people, like you!


About Twinkie Chan

Twinkie Chan lives in San Francisco with her infamous rainbow yarn wall. While developing Yummy You!, she still also designs and crochets for her Etsy shop and her YouTube channel (when she can!). She was extremely honored to contribute exclusive designs to the Hello Kitty 35th Anniversary fashion show in 2009 and the Sanrio 50th Anniversary art show in 2010. Her work has been featured in magazines such as NYLON, Giant Robot, Woman's World Magazine, Glamour Italia, Mollie Makes, and Nickelodeon Magazine, on the DIY Network, and on countless blogs across the webiverse ranging from fashion to tattoo/kawaii culture to crafting. She recently filmed two series of crochet classes for Creativebug, and her eagerly anticipated  second crochet book, "Twinkie Chan's Crocheted Abode A La Mode" came out in April 2016.